Well, here I am. After months of eager anticipation, I’ve arrived safe and sound at my little hidden-gem beach town—so secret that I’ve had to assign it the sobriquet La Joya (The Gem). (For now, I’ll go so far as to say it’s in Mexico.)
Let me start by acknowledging a couple of things. The first feels more like a confession: I’m well aware of the hypocrisy of digging up an as-yet relatively undiscovered destination, and then, by the very fact of my coming here, hastening its discovery. Not to mention my coming out and blogging about it. (Knowing me, I'll eventually slip and divulge its real name.)
Secondly, it shouldn’t surprise me that one’s preconceived notion of nearly any destination might not jibe with what one discovers on arrival. That’s certainly the case for La Joya. The pictures are idealized, the accounts subject to their writers’ particular tastes, the reviews perhaps cherry-picked by those in the local hospitality business.
Finally, one’s initial uncertainties about a new place rarely last. That’s already proving true for me here in La Joya, as all its small wonders—discoveries, beauty, kindness—gradually become the boldest brush strokes on the canvas.
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Now, to my impressions of La Joya, what it is and what it is not. For this post, let me start with the latter.
WHAT LA JOYA ISN’T
Lose the Broad Brush – Among the things that drew me to La Joya were the many descriptions calling it laid-back, unpretentious, a bit scruffy. At least on the surface, it’s all those things. But I’m getting the feeling the village isn’t quite that easy to typecast.
For example, at first glance I thought the place looked kind of messy. You know, bits of litter in the streets, a few overflowing garbage cans. Come to find out I’d arrived on the last day before the weekly trash collection; the next day, clean as a whistle. And one can certainly forgive some signs of disrepair, as, like just about any town anywhere, La Joya is a work in progress. Some projects wither; some dry up; others bloom.
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Then there’s the people.The first folks I noticed when I arrived were some pretty mangy-looking characters. I thought maybe this is typical. But as I’ve started exploring the back streets I’m observing a great diversity of types pursuing widely varying interests.
Lose the Sweatshirt – For early November, it’s really hot here. All the weather forecasts I’d read for the area predicted temperatures about ten degrees cooler than this during the day, fifteen at night. So, against my better judgment, I packed a sweatshirt…which will remain stuffed into the side pocket of my carryon.
These first few days have topped out above 90 degrees Fahrenheit, with lows sagging to just the low 70s. And humid? OMG! It’s tropical with a capi-
tal T. Thank God most of my little apartment is air conditioned.
Another thing I’d never anticipated for such a small town bathed constantly in ocean breezes: the air quality has been abysmal. Today’s forecast: Muy insalubre / Very unhealthy.
Sadly, that beach—arguably the de-
fining feature of the town—is gone.
What Beach? – Since what I’d googled was “beach town,” I’d pictured long walks, day and night, along a mile-and-a-half of fine, golden-sand beach, which every single image had shown to spread 50 to 75 yards from the beach-side restaurants to the water.
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| PHOTO: Marival Resorts |
Sadly, that beach, arguably the defining feature of the town, is gone, all but consumed by what looks to be a three- to four-foot, climate-change-induced, El-Niño-amplified surge in sea level. With each thunderous breaker, the “mar de fondo” surf sucks away more of that fine sand, leaving in its place swaths of course, lemon-sized gravel. There’s no place left to walk.
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| Mar de Fondo surf gobbling up beach...and buildings |
One Man’s “Authentic…” – Finally, La Joya is not quite the unspoiled, homogeneous, “authentically Mexican” town I’d pictured. There are glimpses of that kind of innocence, but, again, to have imagined such a non-touristy place—especially one I could reach in one day’s travel—was pretty unrealistic. Not to mention that equating authenticity with lack of development vastly underestimates these smart, industrious people.
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| IMAGE: Google AI |
The fact that tourists like me account for probably half of the town’s population at any give time, and that the vast majority of La Joyans make their living serving us shouldn’t surprise me; it’s that way in just about any tropical beach town in the world…or soon will be.
Now that you know what La Joya isn’t, stay tuned for my next post, about what La Joya IS.
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